Celebrating Global Wellness Day

In celebration of Global Wellness Day, a global reminder to prioritize our physical, emotional, and mental health, I am inspired to share the story of LAAVA. This day encourages us to take a moment for ourselves, to reconnect with nature, and to nurture our wellbeing - values that are embedded in every product and experience I create as a therapist, founder, and skincare formulator.

My journey into wellness began in 2011 when I started working at a spa environment where I really loved seeing the transformative effects spa rituals had on people’s physical and emotional wellbeing. Being inspired, I decided to become a therapist and I was lucky to work along incredible practitioners. I became especially interested to learn in the cultures where various healing techniques came from, which led me to study Ayurvedic therapies in India and traditional spa therapies in Thailand.

When I started working at my own therapy practice, I wanted to offer luxurious holistic skin-body-mind experiences. I began creating treatments and studied organic skincare formulation to develop LAAVA skincare and spa brand.

Each LAAVA product is thoughtfully crafted in micro-batches in Estonia, using the highest quality natural and organic ingredients, honoring the harmony between nature, the farmers who nurture the ingredients, and our customers, seeking purity and wellness.

I am especially proud of my latest product, Bloom Toner - a beautiful blend of potent plant waters and Rosa Damascena leaf stem cells, delivering proven skin benefits. Currently, I am developing two new product formulas: a nourishing face cream and revitalizing face scrub. These additions will complete LAAVA’s core collection and enable to offer a luxurious spa facial treatment.

I hope you too have found interest in LAAVA for your wellness journey.

Maarja